Knowledge Base

Marketing refers to looking for strategies to find clients, understand their needs, influence their buying habits, and identify how your company can benefit from it. The point of marketing is to make selling easier. Simply, it involves a strategic plan to determine who is most likely to do business with you, generate awareness of your company to that audience, sell your product (travel), build a loyal client base, and evaluate your marketing efforts so you do better in the future.

1. Generate leads to grow your clientele base. This means adding people to your email list and CRM.

2. Acquire new clients. Not only are these people interested, they are booking with you.

3. Increase buyer frequency/Getting past clients to come back.

Knowledge is key. You want to start tracking and using information related to engagement with your website, social media accounts, emails, and all other marketing resources you are using (or plan to use). It's important to not only know your clients, but understand how they behave so you can anticipate their desires and needs which influence their buying decisions. Here are some questions you can ask yourself:

1. What are clients engaging with on your website and social media accounts? What ads do you get the most responses from? What do you get the most questions about? 

Example: If your clients go to your website and engage with more information about cruising than all-inclusive resorts, start marketing more cruise experiences and track how this influences the number of clients you get, as well as what they're booking. 

Another example: If you see a trend in clients asking you about health policies, cancellation policies, future credits, etc., you can choose ads or other marketing materials that address these questions in the ad.

 

2. Are clients sharing and interacting with your social media content? Encourage your clients to engage on your content, and be sure that you are sharing stories on how you've helped clients with their vacations to showcase your talents and skills.

3. Do you have a follow up process with every client? Make sure you are speaking to your clients after their vacation. Get their feedback on what they liked, didn't like, any difficulties they had, and what could be better about their next vacation. It allows you to address any concerns immediately to make a lasting positive impression, but you'll also be able to anticipate any issues they brought up for future clients and travel. This will help you decide on the suppliers, destinations, and properties you choose to market and sell in the future. 

Agents of Xstream Travel may not use our logo or name in any consumer-directed marketing. As an independent contractor, each Xstream travel advisor will use and promote their own business name. We do not own your business, you do! If an agent feels they need to share the benefit of belonging to Xstream, they must identify themselves as an independent affiliate of Xstream Travel in branding and marketing.